As a fifth-generation Montanan, I have the grit and determination needed to find the creative break-throughs needed for marketing success.
Inbound Marketing Coordinator
Lewis & Clark
Public Relations, Social Media, Inbound Marketing, Creative Writing, Lead Generation, Content Creation, Event Marketing, Blogging, Lead Nurture Campaigns, Hubspot (Marketing Automation Software)
- I recently became certified in inbound marketing through the Hubspot Academy program and am in progress to finish my Hubspot Software certification.
- As an event marketing manager for a previous company, I specialized in what I called “getting butts in seats” and over a 3 year period, filled nearly 20,000 seats in 26 conferences held in major cities around the world.
- As a 23 year old, I started my own social media consulting firm specializing in supporting local businesses. Although the firm is no longer, the lessons I learned about B2B marketing and customer service have stayed with me.
- In college, I stretched myself beyond my comfort zone by attending a private school 12 hours from home, participated in two Washington D.C. based internships. I was also the Student Body Vice President, ran two full marathons, several 10k races, and competed for the crown of Miss Montana.
How I Want to Participate in PowerHouse
As a marketing professional in Montana, it can be difficult to find quality, in-person training located right in your backyard. So when you hear industry trends and buzz words such as inbound marketing, you’re likely resorting to keeping up with blogs. Or you just keep doing what you’ve always done. Contact me if you have questions about diving into inbound marketing, the world of business blogging, and the tips to manageable social media strategies for small businesses.
What motivates and inspires you?
At a recent Women’s Leadership Network luncheon, we discussed the importance of living purposefully by our core values. I’ve worked for companies where core values were a driving force in behavior, but I hadn’t thought about applying the concept to my life. I landed on these four values: adventure, achievement, faith, and health. From camping at the lake to walking along Caribbean beaches, or thriving in my career and providing for my family, each core value is present in the decisions I make and serve as motivation to continue pushing forward.
Who are your personal ‘Sheroes’/Female Role-Models?
My role models are women you’ve likely never met. These women aren’t national speakers, published authors, and don’t have verified Instagram accounts. They are my dearest friends scattered between the Midwest and Montana, and the strong women in my family. I cherish intimate conversations with these incredible women. Alongside every powerful woman is a tribe of supporters who makes them strong. I strive to foster deep and meaningful relationships with women I share values with and lift me up to let my true self shine.
What technology/literature/art/seminars/ideas do you love, and recommend to others?
Within the last year, I began diving into the podcast world. I use Spotify and greatly enjoy listening to other people’s stories as I drive around Montana and on my daily commute. I enjoy everything from strange crime stories to celebrity Q&A’s (my taste runs the gambit), and currently I’m listening to Helena’s very own Sarah Elkins’ podcast, Your Stories Don’t Define You. She has guest co-hosts from all kinds of industries, locations, and backgrounds, but their challenges, triumphs, and defining moments are all intriguing.
How do you reboot?
Honestly, I don’t know! As a new mom, this is something I’m still trying to figure out! Presently, I enjoy a game night (Settlers of Catan, anyone?) and letting my mind wonder during an episode of The Office. I would love suggestions on how other women have found ways to recharge their batteries.
What is your biggest accomplishment, so far?
My biggest accomplishment is becoming a mother; my husband and I welcomed our first child into our lives in March 2017. All in one year, we relocated from Minnesota to Montana (this was a much-anticipated homecoming after being away for 10 years), my husband became a business owner, we had our first baby, and I made the decision to leave a job I was at for almost 5 years. It goes without saying our first year in Montana was an utter whirlwind and the most special and amazing memento from this time in our life is our precious son. My son and my husband keep me focused on what’s most important and encourage me to be my best self.
What is the biggest career risk you’ve ever taken?
I recently left a job of nearly 5 years to take a position with an inbound marketing agency. This wasn’t an easy decision as I knew I’d be stepping out of my comfort zone: I worked from home, many office worker’s day dream, traveled to major US cities and even internationally, and had a good grip on my job responsibilities. I had been a part of extraordinary growth and impact in that industry. After the birth of our child, I realized it was time to plant my feet in the Helena community. After all, this is where we are going to raise our family, so it’s important to me to find a local position where I’d thrive and continue this next stage of my career. It was a challenge to leave my comfort zone during a time when my personal life had been flipped on its head (ahem, motherhood). I’m happier as a result, which makes me a better mom and wife and trickles into all aspects of my life.
What is the ‘lasting legacy’ you hope to leave?
At the end of the day, all that matters to me is that I am a good wife, mother, friend, daughter, community member, leader, employee and the list goes on. We all have so many roles, and at any point we might be thriving in one while another role is lacking. That’s the give and take of our lives and I wouldn’t trade it for anything.
Words of wisdom you want to share with Montanan women?
Someone once told me the fastest way back to Montana is through Washington D.C. When I heard that, I took the advice quite literal and started inching my way closer to the east coast. I attended college twelve hours away in Minnesota, and during college I landed two D.C. internships. After 10 years living in the Midwest and the east coast, I finally returned home with a rediscovered appreciation for every mountain peak, bald eagle siting, and breath of fresh air – things I took for granted so easily during my adolescence.
No matter if you pursue a career in Washington D.C. or have the goal to backpack the Bob Marshall, we are a sum of our experiences and these have the power to shift our perspective. I encourage Montana women and girls to take advantage of every opportunity that comes their way and stretch the boundaries of who they think they are.